About

This is process!

A Coffee and lifestyle supply co. based out of Belfast. Roasting some of the raddest coffees about. And here to make your life simpler, your coffee better, and your day gooooood!

I hope this website acts as a place to connect in with me (Ben) and with this concept. Process is the outworking of vision and collaboration as I work in the coffee industry. It's people over product and passion over position. And I'm throwing everything I've got into each stage of the journey.

As a roaster Process exists to showcase every coffee selected in it's truest form. Highlighting the individual characteristics, and celebrating the work of the producers by delivering super tasty coffees that are balanced and bright. This means paying close attention to the varietal, terroir and processing conditions, and above all selecting high quality green coffee with a story behind it, ensuring that every cup tells that story of quality, responsibility, and innovation.

The goal is to create Future Fond Memories, ALL for your brewing pleasure!

At Process we believe that rad coffee is more than just a drink. It’s a journey that just as important as the destination. and a commitment to excellence. From sourcing the finest beans to refining every step of the roasting and brewing process, we are dedicated to delivering coffee that is intentional, transparent, and unforgettable.

Process was founded by Ben Hamilton, a seasoned coffee professional and creative entrepreneur based in Belfast, Northern Ireland. With a deep passion for coffee and community, Ben co-founded Guilt Trip in 2017, a renowned coffee and donut shop where he served as general manager for three years. This venture allowed him to collaborate with like-minded individuals and cultivate a vibrant coffee culture.

In 2020 amid the chaos of the pandemic, Ben jumped off the deep end once more and launched Process. His vision was to create a brand that celebrates the people and stories behind each cup, fostering connections between producers and consumers, elevating coffee to where it should be, and at the same time making it accessible and EZPZ to get involved with. Process is about Future Fond Memories. Those small but meaningful moments shared over a cup of coffee. Whether it’s your daily ritual, a café visit with friends, or the first sip of a new brew, Process is about making each experience one to remember.

Ben's innovative and creative approach is evident in Process's unique packaging, inspired by nostalgic VHS tapes. This creative design has garnered international attention and acclaim, from customers, cafes and corporations.

It's Nice That: Featured Process's packaging, noting how it "rewinds to the days of VHS" and brings a playful, nostalgic touch to coffee presentation.
Sprudge: Highlighted the packaging's experiential design, emphasizing the excitement of "sliding the tray out from the sleeve to reveal the coffee.
The Independent: Awarded Process top marks for best coffee packaging, stating, "When we first saw it, we really thought it was an old school VHS tape."

Ben loves collaborating closely with creatives, non more so than local Belfast-based branding studio Angel & Anchor, who were instrumental in crafting a brand identity that resonates with both coffee enthusiasts and the broader worldwide community.

Whether you're a coffee homie, a café owner, or a business seeking thoughtfully sourced and expertly roasted coffee, Process is here to elevate your experience. Join us in celebrating the process behind every cup, and creating future fond memories together.

Get involved, have fun and stay rad!

Ben 🤙

Here's what I wrote wayyyy back in early 2020 when Process was just kicking off :)

Here we are! Process is ready to share and you're all welcome to get involved.

I'm Ben. A coffee professional and lover of rad stuff. Based in Belfast NI, and rocking a wife and 2 kids 😎 They make me suuuuper happy! I have been working in coffee for a while now. It's the best. The last 3 years have been spent as a co founder and project/general manager at a shop called Guilt Trip. I have also spent this time meeting, collaborating and creating with some of the raddest people I know.

With Process I want to connect people to this beautiful world of coffee, and tell stories as I work with brands and the people behind them. Everyone has a story to tell right?! And in the coffee world the stories are usually pretty interesting. On this new platform I want to offer a place of connection, a hub for collaboration and a destination for your higher level coffee experience. To help do this I have intentionally curated a supply of products that I think are awesome and rep worthy. It aint much, but I want this to all make sense. These are only the brands and products that I use, rate super highly, and love to shout about! I hope you're into them. Selling them also puts food on the table soooo that's kinda neat too

All products stocked are considered and selected for you and your daily adventures. Whether that's your barista get up, your next trip, the hike supplies, or just the stuff you need to just get you through that afternoon slump.

If you want to work together just get in contact. I'm all ears! And always looking to collab.

As a consultant, I offer full coffee strategy for your new or existing coffee venture, as well as brand strategy and maintenance, and customer service excellence training. Having lead the charge on the first three years of Guilt Trip, and built the brand momentum, customer engagement and mostly importantly a killer operational team, I now utilise my experiences and energies to work with other organisations in fleshing out how they can provide the best coffee and customer experience their business and brands requires, and reach their full potential.

I offer training and support on workflow efficiency on your bar, customer experience and engagement, and coffee quality and consistency.

And if you're a barista down or struggling, I'm your relief pitcher to get to back on track and to keep the coffee flowing 🤙

I guess this starts with coffee, and we'll see where it goes. But it's the people and the process right in the middle where all the gold lies! Thanks coffee!!!

Get involved, and stay rad

Peace

Ben